Vision

To offer its consumers, employees, suppliers and shareholders a company capable of creating and marketing quality products that generate trust and well-being, continuously expanding its participation of the market.

Value

- Integrity, honesty and transparency in their actions and decisions;
- Commitment and Responsibility with Affiliates;
- Pro-activity, leadership, perseverance;
- Valorization of the human potential and the ability to work in a team;
- Creativity seeking new strategies to stand out in the market.